The 2020 U.S. Religion Census estimates 274,000 people in Monmouth County with no active church connection. The research points to several key audience segments: former Catholics who stepped away from the church and are quietly open to something more, young families settling into shore communities, and military families from Naval Weapons Station Earle who arrive needing a church home quickly. For many of them, Trinity's theology is close to what they're looking for. The challenge is that they can't find you yet.
Three findings from the Community Prospectus that shaped this plan.
The Antioch Platform is built as a single infrastructure layer, not four separate services. Each component is designed to work with the others, so that a family who finds Trinity through an ad, visits the website, walks through the door on Sunday, and submits a connect card moves through a system that was built to receive them at every step. Here is what that system looks like for Trinity.
The project unfolds in two stages over roughly ten weeks and beyond. The first stage focuses entirely on outreach: website, ads, discovery, and guest welcoming. Once that foundation is live, attention shifts to operations and Planning Center best practices. We sequence it this way intentionally, to avoid overwhelming Trinity's team and to move at a pace that works for you.
We send Trinity two structured guides that make this phase straightforward. The Photography Guide walks through exactly what images are needed to build a premium, guest-focused website. The Messaging Guide captures your voice, your theology, and your story in a format our team can work directly from. Throughout the project, Trinity receives regular email updates and scheduled check-ins so you always know what is coming next, what we need from you, and where things stand.
We build the website, ad campaigns, guest systems, and Church Center in parallel. Trinity works through sermon and calendar migration with our guidance. Rather than reviewing pieces in isolation, Trinity sees the platform working as a unified system at the Unveil Meeting, exactly the way it will actually be used.
Two rounds of revisions, then the site goes live and ad campaigns activate. We stay close through the first 30 days. This is a handshake, not a handoff.
With the website live and ads running, attention shifts to Planning Center. Trinity's team implements best practices using the Strategic Playbook, with DO walking alongside at every stage. This is where the operational foundation gets built: less administration, more ministry.
We optimize campaigns, monitor digital health, and advise Trinity's team month to month. And whenever a question comes up, a change is needed, or something isn't working, Trinity has direct access to the DO Help Center at digitaloutreach.com/help-center: request a change, launch a campaign, report a critical issue, or ask a question. Real support from the team that built the system.
The goal of this phase is for Trinity's team to own Planning Center with confidence and use it to run the day-to-day operations of the church well. We set Trinity up with everything needed to get there, then walk alongside through consulting sessions as you build it out, one product at a time, at a pace that works for your team.
The outcomes we watch together each month.
Great to have you on board. Following our first call together, here is what comes next. Within 24 hours you will receive a welcome email with everything needed to get moving.